Post by rabia85852 on Oct 26, 2024 3:47:55 GMT -5
You've just started in advertising , you have a small business, or maybe you're going to help a friend or family member with a campaign for their business. Before you start, it's important to have a planned media plan . A campaign can be very good, but if you don't choose the right channels , media or timings , it can be a complete failure. Therefore, don't leave anything to chance, be methodical and analytical with the development of your actions and the chosen media.
Once you're clear about what type of campaign you're going to launch, you must analyze and select the channels through which you want to disseminate the desired information to the appropriate audience and at the planned time. This analysis and selection is what is called a media plan and we're going to analyze and develop how to do it, so that the objectives of your campaign reach the selected audience at the planned timings. Come with me! What is a MEDIA PLAN? A media plan is part of the marketing strategies necessary to carry out an advertising or communication campaign.
And we can define it as the action of analyzing and selecting the target audience, channels, media and deadlines to carry out the implementation of our campaign in on page seo service the market. Because, what good is a great campaign if you don't choose the right media to carry it out? Well, very little. That's why we're going to start step by step to design our media plan. ANALYSE the market before making your plan Before starting to plan our objectives, we should have carried out a first phase of analysis of the market (external) and of our company (internal).
Although this is not a task of the media plan, we are going to review the basic points of them due to the great importance of this task within the development of our plan. To do this, we must know the exact state of the market and the situation of our company . Doing a SWOT analysis will make your path easier. Paraphrasing the great strategist Tsun-Tzu in The Art of War , "Know your enemy and know yourself and you will emerge victorious in a thousand battles . " EXTERNAL ANALYSIS To find out what the market situation is in your sector, you must carry out an analysis of some fundamental factors that will give you an estimate of the data you need to be able to issue a specific report.
To do this, you must know the of the market. The data provided by the following variables will help you: Know the characteristics of our target market. Find out the competition that lives in the market to be able to understand their strategies, quantify their sales and know their products. Recognize the business opportunities that are presented to us. The development and planning of our strategies. Analyze market consumption patterns . Discover new market niches . Capture demand and possible sales developments. Internal analysis This analysis is perhaps more complex than the previous one, because even if you have the exact data of the company, it is not easy to self-analyze .
Knowing the branding of your company and its positioning in the market should be mandatory. It is important to know what the public thinks of your business and what your real situation is in the market. To do this, you must evaluate the Resources you have, and the Capabilities you have. Detect STRENGTHS and WEAKNESSES and, thus, you will be able to draw up the strategies that allow you to enhance and take advantage of the strengths and strategies that allow you to neutralize or eliminate the weaknesses.
Once you're clear about what type of campaign you're going to launch, you must analyze and select the channels through which you want to disseminate the desired information to the appropriate audience and at the planned time. This analysis and selection is what is called a media plan and we're going to analyze and develop how to do it, so that the objectives of your campaign reach the selected audience at the planned timings. Come with me! What is a MEDIA PLAN? A media plan is part of the marketing strategies necessary to carry out an advertising or communication campaign.
And we can define it as the action of analyzing and selecting the target audience, channels, media and deadlines to carry out the implementation of our campaign in on page seo service the market. Because, what good is a great campaign if you don't choose the right media to carry it out? Well, very little. That's why we're going to start step by step to design our media plan. ANALYSE the market before making your plan Before starting to plan our objectives, we should have carried out a first phase of analysis of the market (external) and of our company (internal).
Although this is not a task of the media plan, we are going to review the basic points of them due to the great importance of this task within the development of our plan. To do this, we must know the exact state of the market and the situation of our company . Doing a SWOT analysis will make your path easier. Paraphrasing the great strategist Tsun-Tzu in The Art of War , "Know your enemy and know yourself and you will emerge victorious in a thousand battles . " EXTERNAL ANALYSIS To find out what the market situation is in your sector, you must carry out an analysis of some fundamental factors that will give you an estimate of the data you need to be able to issue a specific report.
To do this, you must know the of the market. The data provided by the following variables will help you: Know the characteristics of our target market. Find out the competition that lives in the market to be able to understand their strategies, quantify their sales and know their products. Recognize the business opportunities that are presented to us. The development and planning of our strategies. Analyze market consumption patterns . Discover new market niches . Capture demand and possible sales developments. Internal analysis This analysis is perhaps more complex than the previous one, because even if you have the exact data of the company, it is not easy to self-analyze .
Knowing the branding of your company and its positioning in the market should be mandatory. It is important to know what the public thinks of your business and what your real situation is in the market. To do this, you must evaluate the Resources you have, and the Capabilities you have. Detect STRENGTHS and WEAKNESSES and, thus, you will be able to draw up the strategies that allow you to enhance and take advantage of the strengths and strategies that allow you to neutralize or eliminate the weaknesses.